Welcome to MiMA Retail
Introducing MiMA, the phenomenal mixed-use center from Related
in the Middle of Manhattan.
MiMA is a new, world-class destination, featuring 814 luxury apartments, YOTEL New York, a first-class hotel with 669 luxurious rooms and 18,000 square feet of entertainment/restaurant/meeting space, Signature Theatre Company's Frank Gehry-designed off-Broadway Pershing Square Signature Center, featuring three theaters totaling 75,000 square feet, and approximately 18,000 square feet of world-class street-front retail. the mima story
Occupying a whole city block and totaling over 1.2 million square feet, MiMA is a New York centerpiece offering retailers an unsurpassed round-the-clock mix of upscale residents, travelers, tourists, theater and restaurant-goers, commuters and more—all criss-crossing and converging to stop and shop, stay and play, live and dine.
Ten newly constructed luxury residential towers have introduced over 6,000 additional New Yorkers to the five-block radius of 42nd and Tenth! Add these new residents to the 200,000 people who pass through the Port Authority every day, the countless thousands who pour through the Lincoln Tunnel, and the 50 million who visit Midtown each year, and you’ve got the hottest new retail location in all of New York.
And MiMA is at the heart of it all – a block-square, 1.2 million-square foot development from Related, the creators of Time Warner Center and Hudson Yards. Next
Related's 63-story MiMA features 500 luxury apartments at MiMA Rentals (over 95% leased) and just coming to market, 151 ultra luxury boutique apartments starting on the 51st floor, the stylish new 669-room YOTEL New York, plus three new off-Broadway theaters at Pershing Square Signature Center, Signature Theatre Company's new Frank Gehry-designed home. Best of all MiMA introduces approximately 18,000 square feet of incredibly visible, accessible, and divisible street-level retail space to 42nd Street and Tenth Avenue.
There are even ten different subways stops including the: 1, 2, 3, 7, A, C, E, N, Q and R. within two blocks!
Come fall in love with MiMA. It's not just the Middle of Manhattan. It's the heart of New York. Prev
The Neighborhood
Surrounded by nearly 15,000 residential units, MiMA is the epicenter of a thriving new neighborhood. Young professionals, actors, sports figures, and those “in the know” now call it home. Tourists too are already flocking to MiMA—passing by the retail spaces—to experience YOTEL New York on a daily basis. the Frank Gehry-designed Signature Center makes it a destination for arts aficionados and its
anchor position south of Clinton (Hell’s Kitchen) makes MiMA a beacon for residents seeking elevated amenities such as a gourmet market and upscale dining experiences. MiMA is also just steps away from ten subway lines and the nearby Port Authority, making it convenient for commuters and visitors alike.
The Customer
MiMA. It’s where Hell’s Kitchen, Hudson Yards, and the west side of Times Square meet, mix and mingle in what also happens to be the heart of New York’s off-Broadway Theater District. Home to hundreds of actors, artists, and producers in the entertainment industries, this bustling Midtown nexus is also a hotbed for sports personalities, TV celebrities, fashionistas, designers, advertising people, bloggers, foodies, Google guys and gals, entrepreneurs, and financiers who just want to have fun. 
Sophisticated, stylish, and totally tech-driven, these successful professionals have turned MiMA into New York’s newest hot spot. The buzz from MiMA and One MiMA Tower has spread all over town. People are coming from every neighborhood in Manhattan and most countries in Europe.  Next
Like the Meatpacking District and Time Warner Center before it, MiMA is Manhattan’s newest magnet, a New York sensation that is attracting people who know what they want and where they can get it.
You know these people. You’ve seen them at 1OAK and at The Standard. You sat at the table next to them at Pastis and Balthazar. You saw them working out at Equinox. You’ve seen them in The Times, The Wall Street Journal and Time Out. They’ve been blogged about, twittered, interviewed, photographed, televised and misquoted. These are your customers at MiMA: Young (whatever their age), beautiful, rich, trendsetting, cultural, and connected. Prev
Floor Plans

An Extraordinary Retail Opportunity from the developers of Time Warner Center.

Prime street-level exposure to an endless stream of pedestrians, residents, tourists, hotel guests and more.  Just steps away from subway stops for the N,Q, R, 1, 2, 3, 7 A, C, E, the Shuttle to Grand Central and cross-town buses.  In addition to the 4-5 options depicted, logical divisions will be considered to accommodate a variety of high-end amenity users. For more information: Contact CBRE

download full floor plan

Retail 1+4 Floor plan:

High ceilings and loading dock access make these spaces ideal for a gourmet grocer or quality restaurant.

Potential subdivision shown, alternate configurations available.

download r1+4 floor plan

Retail 2 Floor plan:

Corner visibility and frontage, minimal columns, and high ceilings make this space appropriate for a financial services user.

download r2 floor plan

Retail 3 Floor plan:

High visibility to vehicular traffic heading north and built-in clientele from YOTEL make this space ideal for a high-end coffee and pastry user.

download r3 floor plan

Retail 5 Floor plan:

Column free space means a highly efficient retail plan.

download r5 floor plan
Highly visible, retail friendly storefronts yield high-impact results.
Signature Theater façade
Contact Us
For leasing information, please contact the CBRE leasing team:
Richard B. Hodos, David LaPierre,
Stephen Sjurset, Sean Moran, Cassie Durand
200 Park Avenue;
19th Floor,
New York,  NY  10166
email us